Alpha Rings speaks to Adam Rosenberg – Part II

 

Nick Fox – What does Edward Mirell stand for, and how do you want to be known in the marketplace?

Adam Rosenberg – The brand Edward Mirell stands for, again with the background, history and heritage of our company, absolutely stands for quality, innovation – we’re definitely leaders in this category, we’ve introduced this category and we continue to lead in it. New processes, materials to achieve all the different looks that consumers are wanting to see in the market today.

Design is really important to us, we have some of the world’s most amazing designers on staff, headed by Eddie Rosenberg. So you will see as you look through our collection we’ve got about 20 men’s collections, we’ve got about 13 women’s collections and a countless number of wedding band programs in different materials. And again we stand for the quality of the materials that we use, but each collection is truly inspired. There is a real thought and emotion behind each collection that we bring to the market, that really brings something much more tangible to the consumer, something real.

NF – The Pallas band is the perfect example of that.

AR – Yeah the Pallas bands were actually inspired as we were thinking “what really gets the male customer excited?” And its that code of valour, strength that we like to adhere to, or like to at least believe we adhere to. And so we look back to the roman warrior era’s and samurai era’s and that’s where we actually came up with the Pallas collection. Looking at the different adornments on the swords and shields and armour from those time periods. The Templar collection actually came from the samurai era’s, so that’s two examples.

Edward Mirell Pallas Titanium Band

NF – And you’ve got the Samurai collection and Stealth aswell, they’re inspired collections

AR – Yeah each of the collections, even in the ladies, have the ordinary miracles collection which is the Koi fish and frogs and it really speaks of the strength of the female spirit. The Koi fish for example swims against current and survives in frozen water to come back in spring. And the frogs represent that metamorphosis of personality and person through their life so its definitely representative of the female spirit.

black-titanium-koi-fish-ringTitanium Frog ring

NF – And I love the Timoku bands, the joining of two separate materials

AR – Timoku is a really exciting new process that we have patented, it’s the first time that contemporary metals have been used in the Mokume process. The Mokume process is a Japanese metaling where they take two different materials and literally fuse them together through isostatic pressing and heat. It creates a sort of banded look which is why they normally call it the wood grain metal. But the story that the Japanese actually created for us, they say because it actually a merging of two metals, they say it’s the binding of two spirits that together make a stronger unit, but still retail their individuality. So it definitely speaks well for our wedding band program.

Bevelled Timoku Ringdomed Titanium TimokuTimoku Ring

NF – Thanks very much Adam!

You can see the full video here

Alpha Rings talks to Adam Rosenberg from Edward Mirell

ALPHA Rings Director Nick Fox recently caught up with Adam Rosenberg, VP of sales & marketing for Edward Mirell. This is the first of those conversations. The video can be found here
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Nick Fox – First of all I just wanted to know if you can give us a brief rundown of how Edward Mirell came to be?

Adam Rosenberg – Yes sure actually my family’s been in the jewellery business, I’m now 4th generation.  My father actually brought titanium into the consumer market, specifically the jewellery market it back in the late nineteen seventies.
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He was working as a bench jeweller prior to that my family’s been in manufacturing, wholesale and retail jewellery for generations now. He took a step outside the convention when he went to teach at Royal college in London in the trade of jewellery making and Brought titanium back from London back in the late nineteen seventies

edward-rosenberg

The jewellery line was originally all anodised ladies jewellery which was pretty cool it did phenomenally well.

It was about fifteen years ago that we started manufacturing some mens bands and we sold two thousand units the first year in the second year result two hundred fifty thousand units.
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So that’s a pretty big leap and it really allowed us to realize that there was a market that was just unaddressed, men did not have a jewellery line that was designed and engineered specifically for them.
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And the brand name actually came from my father’s first name and his business partner Morella’s first name merged together. So that’s where Edward Mirell was born.
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We’ve reintroduced the ladies line about three years ago but the men’s line has been sort of a strong and heavy for us for the past fifteen years.

Contemporary vs Traditional Ring materials

In times gone by there was very limited choice for men when it came to wedding rings. Plain gold bands were pretty much the be all and end all of the Mens wedding Ring range.
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Since then more and more fancy rings have come into the market. Not only that but contemporary metals and a range of precious metals have become more accepted as materials to make rings out of. Precious metal rings include Gold, Platinum and Palladium, whilst contemporary materials include Titanium, Tungsten, Cobalt, Steel and Ceramic.
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Gold Rings in the current era are absolutely no longer the automatic first choice for a wedding band. The benefit of gold is its “perceived value”, and the fact it is deemed to be quite a traditional product. The huge downside is that gold becomes dull very quickly, is extremely expensive, and is one of the easiest metals to scratch.

Gold-mens-ring
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Contemporary metals on the other hand have been engineered to remain scratch resistant for longer. All contemporary metals used in commercial jewellery applications have higher scratch resistance than Gold. All of these metals are also much much cheaper than gold.

A key point for selection of a contemporary metal ring is the quality of the product. It is absolutely imperative that the client does their homework and shops around to ensure they are comfortable with the quality of their new product. Like any product, the quality of mens rings can vary wildly. Cheap mens rings are out there and can be purchased on most online marketplaces.
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Contemporary products undoubtedly offer a great deal to the modern consumer. The styles that can be replicated are exclusive and cannot be made in materials such as gold and platinum due to uniquely engineered ductility and malleability. What this does is gives the consumer a great range of choice in designs. You will not find this with precious metal rings

Tungsten and Silver Bevelled ring
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Tungsten domed ring with silver

Tungsten rings offer the most superior Scratch resistance but due to their hardness are somewhat limited from a design point of view.

 

Titanium & Black Titanium Cable Ring
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Titanium Fashion Ring

Titanium Rings offer an amazing blend of scratch resistance and design possibilities. The results are often quite spectacular.

 

Timoku Titanium Ring

Timoku-Silver-Ring TitaniumTimoku Rings are amongst the most aesthetically appealing rings found anywhere in the world. They feature all the advantages of grey and black Titanium. Exclusive to Edward Mirell due to the patent on Black Titanium.

 

Royale Black Titanium RingRose Gold Titanium RingBlack Titanium Rings can only be purchased in the Edward Mirell brand. This is due to EM owning the patent on Black Titanium. Products posing as Black Ti can be bought on the net, however these are just regular titanium coated black. Only the EM product has the unique properties that make Black Ti sought after by some of the worlds largest companies like Tiffany, Porsche and Harley Davidson.

Edward Mirell Black Titanium Rapture Collection

One of Edward Mirell’s most celebrated lines is the “Rapture” collection. The rapture collection features both patented Black Titanium and Gray Titanium within its product suite. Stunning is an overused word in the jewelry industry, but I think its fair to say that the Rapture collection is exactly that. Featuring intricate designs and precise angles, it is an incredibly eye catching collection.  The collection is admittedly one of the more expensive lines that ALPHA Rings stocks, however that is due to the run of diamonds that is consistent with all the products in the line.
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At the forefront of the collection is the two Rapture rings, the Gray and Black Titanium varieties. Both intensely beautiful, our clients who have purchased this ring and in awe of the incredible appearance this creates on their hand. The black version, as with every product in the range, offers the sharpest contrast over the Gray.

One point to note is that the Rapture rings are relatively thick in comparison to a low profile plain band, at about 2.7 mm. generally this is no issue in larger sizes, however at smaller sizes such as 7-8, some people may find it a fraction thick. I have a size 8.5 and have no issues with the thickness.
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Some may view the images and think this range is quite heavy, however that is far from the case. Most products in the Rapture range weigh in at less than 10gm.

You will note that the rings have an inner liner, this is made of Silver. The feature of the rings are the 5 angle set diamonds, set into Silver which is then set into the respective Titanium outer.
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Black Titanium Rapture Ring
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Mens Titanium Rapture Ring
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The Cufflinks in the collection are also stunning. The Cufflinks, like the rings, will undoubtedly get noticed, particularly on a white shirt. Its difficult to imagine a more striking cufflink than either of these.  As with all products in the Rapture collection, the centerpiece is the 5 angled diamonds.

Black Titanium Cufflinks RaptureGrey Titanium Cufflinks

The next group of accessories is the Necklace and the Keyring. As with all other Rapture products, the distinctive features are the same.
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Black Titanium Necklace RaptureGrey Titanium Necklace Rapture
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Black Titanium Keyring RaptureGray Titanium Necklace RaptureAnd finally we have the emerging bracelets. Very unique products, there is no doubt that these will catch the eye. Although holding a little more weight than the rest of the collection, they are still considerably lighter than steel

Black Titanium Bracelet RaptureGrey Titanium Bracelet

As Edward Mirell’s exclusive distributor in Australia/NZ you can find all of the above products online at Alpha Rings. Feel free to browse the collections in their respective categories, and we are more than happy to answer any questions you may have about these incredible mens titanium rings, bracelets, keyrings and necklaces.

Edward Mirell – The worlds best Wedding Bands for Men

Edward Mirell Titanium mens wedding rings

Edward Mirell rings have attracted a great deal of hype of late, with countless celebrities sporting their modern designs in the US. However Edward Mirell is relatively new to Australia’s shores, and so we have written this blog post to delve into the phenomenon that is taking the jewelery industry by storm.
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Jon Cryer shows off his Edward Mirell bracelet at the Emmys

[youtube]http://www.youtube.com/watch?v=UK_te57cl2c[/youtube]
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Edward Mirell is a collaboration between Edward Rosenberg and Mirella Connor, who created the label.  Central to the belief of both Edward and Mirella was the belief that Titanium offered incredible opportunities to make Jewelry that was somewhat outside the square. Both Eddie and Mirella wanted to create a product that was of exceptional quality, was versatile, bio-compatible and of course, visually appealing. In 2010, Edward Mirell was given the prestigious “Titanium Development and Advancement award” by the International Titanium Society.
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Edward Mirell Titanium Ring

Edward Mirell is known for thinking outside the square

 

 

Edward Mirell are the pioneers in the contemporary metal department. They currently own the worldwide patent on Black Titanium, an incredible product that changes Grey Titanium to black at the molecular level. EM Black Titanium rings are innovative, attractive and visually unsurpassed.
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Where Edward Mirell separates itself from the competition is the technology and quality control that is central to the operations of the business. All aspects of design and production are contained in-house, including:

 

EM factory

All aspects of the process take place in Deefield Beach, Florida

 

Design – EM’s award winning design team are experts in all manner of CAD programs including Matrix, Rhino, Pro Engineer and Master Cam

Machining – A full compliment of CNC lathes, full 5 axis mills, swiss machining and mini mills.

Tool Room – Well equiped tooling room including presses and manual machining centers

Casting – In 2007 EM aquired  American Casting company Tinomics which was North America’s leading full service casting company
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Assembly – EM, through 30 years of experience has developed a huge array of proprietary tools and equipment specifically for working with Titanium and the physical attributes required to do that.

Other aspects of the process include Welding and joining technologies, marking, stone setting, anodizing, heat treating, etching, manual and mechanical finishings.

QA – EM ensures worlds best practices throughout the entire process, ensuring that nothing passes the QA stage without undergoing rigorous examination.

 

Every single client that has purchased an Edward Mirell ring from us has been very much satisfied with the product. Titanium products coming out of China can be purchased cheaper, however we believe that there is absolutely no substitute for quality, particularly when it comes to wedding rings. To say that Edward Mirell offers the highest quality Titanium wedding rings in the world is something that we feel very strongly about, having tested countless Titanium brands in the past.
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EM ring

Edward Mirell are capable of the most intricate and stunning designs

 

The coming together of Alpha Rings and Edward Mirell was somewhat by accident. Alpha Rings was in need of a custom designed black Titanium Wedding Ring. We went to Edward Mirell due to their reputation in the industry for exceptional outcomes, and so the relationship was born. Alpha Rings are the only place where EM can be purchased in Australia or New Zealand.
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Black Titanium Ring

Ultimately this was the ring responsble for EM and Alpha Rings coming together

 

Alpha Rings is an Adelaide company, specialising in Mens Wedding Rings. Our reputation for providing exceptional customer service and offering world class quality products, has only been enhanced since partnering Edward Mirell. Our corporate goals are almost identical. Both companies treat clients as we would like to be treated, the lost skill of Customer Service is firmly on display when you purchase an EM product in Australia.

The Edward Mirell Warranty and rings for life resizing program ensure that your Mens Wedding Ring stays on your finger for life.

Wedding Gifts – 5 Great Groomsman ideas

Mens Bridal Cufflinks

For many years men have been quite limited in what they can use as adequate gifts for their bridal party. Usually it has been things such as plain cufflinks, pewter mugs, hip flasks or watches. However men quite often ask what they can get that is something outside of the square. We’ve identified some groomsman gifts that people have bought from Alpha Rings, and the feedback on those has been fanstastic. Obviously it is a decision for the groom to make – if he wants his groomsmen to have jewelry, however this is an ever increasing choice in the modern market.
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Tuxedo Mens Cufflinks
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Tuxedo Mens CufflinksThe Tuxedo range from Edward Mirell is one of our most popular ranges, and it is easy to see why. Combining Commercial Pure, high grade Titanium with Black Titanium and an inlay of silver that runs through the middle, these mens cufflinks are great because they can be worn up or down to suit any occasion be it formal or relatively informal.
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Black Titanium Necklace

Black Titanium and Silver Necklace
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The Wellington collection is always popular because it gives a great value introduction into the world of Black Titanium. This particular item is a Black Titanium Necklace featuring two inlays of Silver. We have had numerous people purchase this item or the Wellington Keyring.

 

 

 

 

 

Guardian Titanium Cufflinks
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The Guardian range offers clients one of the most unique experiences on the plant. The highest quality titanium is used, and the Edward Mirell design team has gone to town, with the claws the most prominent feature against blue.

 

 

 

Black Titanium Cable Bracelet
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Bracelets have skyrocketed in popularity over the last few months. And out of those bracelets, this has been the most highly sought after. Black Titanium Memory cable with Grey Ti clasps, this one is a winner.

 

 

 

 

The last Groomsman gift we have for you is stunning in its simplicity. Black Titanium Cufflink

Black Titanium Cufflinks  with 2 black diamonds and 2 inlays of Black Titanium memory cable. You can see why this is called the midnight collection. Men will be proud to wear this line due to its incredibly unique nature
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So there you have it, that is our top gifts – based on sales for purpose,gifts for your bridal party.

Edward Mirell Timoku Rings

Timoku & Silver Ring

Alpha Rings is proud to bring the award winning Edward Mirell “Timoku” range to the Australian public!
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EM Timoku rings are a high quality blend of Black Titanium and Grey Titanium, fused together to create the incredible rings that you see before you.
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The name Timoku comes from joining the term Mokume Gane and the atomic symbol for titanium, Ti.

Mokume Gane is an age old technique from Japan used to make swords. Loosely translated, it means “wood-grain metal.”
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The most romantic part of Timoku rings is the concept of two inter-twining souls, the sum of both being stronger than each individual one. It is a representation of harmony with nature, and the joining together of two parties.

The distinctive layered effect of Edward Mirell Timoku is hard to mistake. Only Edward Mirell offer true Black Titanium, meaning that this ring will not have the black scratch off.  Given the ripple effect that is created, any scratches will be less visible than a standard ring and will look a part of the design. Once again Edward Mirell sets itself apart from the competition with their unsurpassed quality and style.

Timoku rings are very light because they are made of Titanium. The average Timoku ring would range from around 5-7 grams which is quite light.
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Alpha Rings Timoku range can be found here
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Stainless Steel Rings – Good, bad or ugly?

Steel Ring

The manufacturing numbers for Stainless Steel rings have exploded in the last decade. In every jewelry store in every mall in every city you can find stainless steel rings in abundance. Why is this?
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The reason is that Stainless Steel Jewelry is very easy to manufacture and its easy to make quite intricate designs out of. It is able to be mass produced in Asia, and as such it can be bought by retailers at very low prices. This allows large profit margins when the product is bought at such low prices in bulk.
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Alpha Rings has a policy that we don’t stock Stainless Steel rings. Opportunity for profit have never been a motivation. Alpha Rings prides itself on providing our clients with the highest quality products, at the lowest prices possible. It is the quality aspect of Stainless Steel Rings that prevent us from selling them with confidence.

Stainless Steel Ring

Steel Rings offer versatility at the expense of scratch resistance


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Probably the biggest fault of Stainless Steel rings is their very low scratch resistance and malleability. Because Steel is soft (in comparison to Titanium, Cobalt and Tungsten), this is what makes it an easy product to work with. Quite intricate designs can be worked, as well as being open to anodising.
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But Steels greatest attribute is also its greatest weakness – the ease with which it scratches and bends. A ring that looks great today will certainly show signs of wear within the first few weeks of use.
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At Alpha Rings we believe that you shouldn’t sacrifice price for quality. Titanium Rings offer similar attributes to Steel but with far greater benefits. We believe that the extra investment in your ring will be well worth it as your Titanium Ring will look much better for longer. It is true that Titanium will still scratch to some degree, but not anywhere near that of Stainless Steel.

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How to get the correct ring size

ring size tool

The most important issue when purchasing a new ring is an obvious one, choosing the ring you like best!! The next most important point to consider is, what is my ring size, and how do I find out?
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Finding the correct ring size is extremely important. Firstly, if a particular ring is not in stock (and in most instances with more complex designs, this will be the case), then the ring will need to be custom made. With this in mind, its critical to get the ring size absolutely spot on. Failure to do so will require the ring to be returned, and another ring made. This can certainly become an issue if there is a Wedding date fast approaching.
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There are several mechanisms you can use in order to get your ring size correct. We will give a brief discussion on each, from least effective to most effective method.

1/ Paper ring size tool

ring size tool
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This is probably the least effective method for getting your ring size correct. It involves printing a piece of paper and sticking your finger through a hole that you create in that paper. The big problem is that the paper is far too flimsy, and its also way too thin, so you dont get the correct size because your only measuring a width of a fraction of a millimeter. Alpha Rings do not recommend you use this at all.
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2/ String

string to get correct ring size

This method is pretty much the same as the above method in terms of effectiveness – Not at all effective. This method involved getting string, wrapping it around your finger until a “string ring” is formed. From there, the joining point is marked and cut. Once that is done, it is measured and cross referenced against a ring size chart off the internet to give a size. The big problem with this method is:
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– Is the string ring too tight/too loose?

– Does it overlap slightly?

– The string is far too thin, so it doesnt give the correct width perspective.

Just as with the first method, we do not recomend you get your mens ring sized this way at all.
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 3/ Plastic ring size tool

Ring sizer tool

The plastic ring size tool is a reasonably popular method for getting the correct ring size. It has its positives and negatives, but it is a much better method than the first two. You should generally be able to get close to the correct size with this, we would suggest with between 1/4- 1/2 size error margin. The issues with this method are that generally the plastic tool is not “comfort fit” (an inner domed effect) and that point alone will fractionally alter the size. Also, the material is plastic, and prone to flexing.

 

4/ Jeweler – professional steel ring size apparatus.

ring-sizer mens rings

This is one of the best methods for getting your ring size correct. It involves walking into a jeweler and asking them to size your finger. This generally produces a favorable result. There are a couple of issues with this method however. The first and probably worst for most people is going in to a bricks and mortar store to get their finger sized when they have no intention of buying. Savvy customers are well aware that these stores are selling essentially the same product, but at greatly inflated prices.

The other issue is that the actual tool itself is usually only a few millimeters wide. That creates an issue in that the jeweler often has to use two rings which can create a slightly false result. This, however is probably one of the best methods for getting the ring size correct.

 

5/ Using actual rings

When you purchase your ring from Alpha Rings, we will call you or email you and have a discussion with you about your purchase. True to our mission statement, we want every customer to have the best experience possible. That means first and foremost finding the best ring for you, and secondly getting the size right. If you have any uncertainty in your size whatsoever, we will actually send you a few rings to size your finger. Whilst it can add a couple of days to the production time, there are significant benefits.  The big benefit of this is that you will be using an 8mm ring which is the exact width of the majority of rings we make. Secondly, it is comfort fit, like all our rings. And thirdly, you have rings with sequential sizes, so if one is a touch tight and one is a touch loose, you will be able to pick which one is going to be best for you.

Unfortunately some men have fingers which make it hard to get the correct ring size. Big knuckles on lean fingers creates a problem in that the ring is hard to get over the knuckle, but loose in its resting position. Its only when you use actual rings that you can ensure your fit will be perfect.

The other issue is that Edward Mirell Rings cannot be returned if the size is wrong, as they are custom made and ordered. This then means that it is essential we get the size spot on.

Here at Alpha Rings, we use the US sizing system. This system is a much more straight forward and methodical system to allow you to get the correct ring size. We also purchase most of our products in America using the US system. So when we get an Edward Mirell product custom made for you – we need the US size. Thats no problem because once you have your size in the British/Australian system, you can use this ring size guide to convert the size easily yourself.

Alpha Rings ensures that you have every opportunity to get your size right the first time.

 

The Quality of Men’s Wedding Rings from Alpha Rings

Quality wedding rings

The Quality of Men’s Wedding Rings from Alpha Rings
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Choosing from the numerous types and styles of men’s wedding rings is no simple task. You may be surprised to learn what different kinds of materials these bands can be made with. From gold to silver, tungsten and titanium, your options are endless.

Alpha Rings Are High Quality
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Men’s rings from Alpha are a great example of the diversity in mens wedding band design. As a company based in Australia, this manufacturer specializes in particular materials such as ceramic, tungsten, and titanium. Since Cobalt is not a great fit as a binder for Tungsten rings, Nickel is the only binder they use for hypo-allergenic quality. It won’t react with your skin or tarnish the ring itself. Their state-of-the-art production process brings exquisite Alpha rings to the market for men who are looking for a solid band with a stunning appearance.  In fact, the quality of some foreign rings is so poor, that it was recently reported in the media that some Titanium rings contained radioactive compounds. You can rest assured that will never happen with an Alpha Ring.
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What to Look for When Buying Men’s Rings

If you’re looking for a high quality ring made of tungsten or titanium, there are certain things you want to look for. First, be sure that cobalt isn’t being used as the binder as mentioned above (only for Tungsten rings). Next, look for warranties and terms of your purchase. These are important details that some men tend to overlook.
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Cobalt mixed with Cr & Mo is completely hypoallergenic. There is no risk with Cobalt when in this compound; in fact it creates an incredible silver hue. Perfect for mens rings.
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Finally and most importantly you want to be aware of the exact composition of the ring itself. When you see Titanium rings or Cobalt rings on the market, you may not be sure of exactly how much is comprised of that material. The balance matters – a high concentration means better quality and appearance. That’s why Alpha Rings prides itself on their 85% Tungsten rings. When you’re looking for the perfect ring, consider Alpha Rings.