When it comes to purchasing jewellery in Australia, only 10 short years ago, you almost certainly would have walked into a shopping centre, or a mall in the main city to look through jewellery stores.
I know when I was married about 12 years ago, I didn’t look at one online store! In fact I think I was still using dial up internet!!
But how times have changed. When we at Alpha Rings look at the type of questions that we received when we first started trading many years ago, its amazing how much those questions have changed over the years.
When we first went into business, it took some time to get some traction, not only being found online, but moreso gaining credibility in the market. One of the best things to happen was the proliferation of review websites and Social Media. Social Media has a way of flushing out extremely dodgy operators. If you are stitching people up online, you won’t start around long these days.
People are always interested to talk about their recent purchases, they get excited about them and want to share the experience with their friends. And this is great for the retailer if they’ve done a good job. Alpha Rings could probably do a better job to harness these great reviews. However one thing we are confident of is that we give such exceptional service with every client we come in contact with, that we simply do not get negative reviews. If there is ever an issue with a purchase, we always resolve the issue.
And this is where so many other online retailers are different, particularly many of those overseas. We’ve heard some horror stories from our clients, who actually sometimes come to us to purchase a ring because of how bad their experience had been at some other online retailer. The main two issues that we see come up are that they have experienced poor product quality elsewhere, or that they’ve been charged for a ring re-sizing.
Alpha Rings never charges for a ring resizing. We generally direct our potential clients to this page on ring sizes which assists them to get the right size, or at least how to go about getting the right size. If someone has the opportunity though, we do suggest people can go in store and get sized up by a jeweller in a shop. This is where a physical shopfront does have some superiority to an online store – they can give you the correct ring size there and then. However if you have an approximate size of your finger, what we often do, if its a lower priced ring, is that we might send you two or three sizes for you to try on. You can try them over a few days and send the ones back that don’t fit. If the product you would like is an Edward Mirell ring, then we usually ask you to make the purchase, and we will send you some rings to try on to get the exact size. We Absolutely want to ensure the ring is the correct size when we get it made by Edward Mirell. Failure to do so will need another ring to be sent made and sent over. This is where we thing we offer a superior service to most online stores.
We never charge a re-stocking fee for a ring that isn’t the right size. Many other stores do. This is a joke of charge. The retailer isn’t remotely customer focussed if they charge a restocking fee and we will never do it. We do ask that the customer put a little thought into making sure that the ring size they choose is correct, but even so, we still won’t charge you a fee. Thats crazy!
No longer do we ever really get questions from our customers about the security of online purchases, and that was without doubt the number one question that we would receive in the early days. I don’t think anyone has asked a question like that in years now, because online shopping is just so common. Alpha Rings uses Paypal as its merchant and we do not store credit card details online which makes it very safe indeed.
Really, the main questions we receive now are about size, and we have those responses down to a fine art, so whether you’re looking to buy a mens ring in Brisbane, Melbourne, Sydney, our friends in Perth or right here in Alpha Rings’ home, Adelaide, don’t stress about getting the right ring size – we will make sure we help you do that every step of the way!!