The Edward Mirell Pallas Collection

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Edward Mirell is continually refining and releasing new and exciting products into the market which are both innovative and aesthetically pleasing. But then there are products that have been around for a long long time because they are a staple and they just work. It could be said that they’ve stood the test of time!

The Pallas collection is one such collection in the Edward mirell range. The Pallas collection features necklaces, Grey Titanium Rings and Black Titanium Rings. It does not feature bracelets.

The Pallas collection is distinctive in that each piece is almost gothic in nature. Features of this collection are deeply grooved machining and contrasting layers to create a heavily carved appearance. Generally speaking the Pallas collection is aimed at men because of the size of each piece. Some pieces are 8mm but there are also 10mm wide rings which are very chunky indeed.

Grey and Black titanium is used in Pallas, although each ring or necklace is either Grey or Black. There are no two tone pieces as such. Each design is replicated in grey or black however.

The mens necklaces in the Pallas collection are without doubt our most popular mens necklaces that we stock. They look good on the website but they look incredible in real life.

So if you are after something big and bold in one of our contemporary metals, check out the Pallas band, available at Alpha Rings today!!

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Buying Rings online in Australia

When it comes to purchasing jewellery in Australia, only 10 short years ago, you almost certainly would have walked into a shopping centre, or a mall in the main city to look through jewellery stores.

I know when I was married about 12 years ago, I didn’t look at one online store! In fact I think I was still using dial up internet!!

But how times have changed. When we at Alpha Rings look at the type of questions that we received when we first started trading many years ago, its amazing how much those questions have changed over the years.

When we first went into business, it took some time to get some traction, not only being found online, but moreso gaining credibility in the market. One of the best things to happen was the proliferation of review websites and Social Media. Social Media has a way of flushing out extremely dodgy operators. If you are stitching people up online, you won’t start around long these days.

People are always interested to talk about their recent purchases, they get excited about them and want to share the experience with their friends. And this is great for the retailer if they’ve done a good job. Alpha Rings could probably do a better job to harness these great reviews. However one thing we are confident of is that we give such exceptional service with every client we come in contact with, that we simply do not get negative reviews. If there is ever an issue with a purchase, we always resolve the issue.

And this is where so many other online retailers are different, particularly many of those overseas. We’ve heard some horror stories from our clients, who actually sometimes come to us to purchase a ring because of how bad their experience had been at some other online retailer. The main two issues that we see come up are that they have experienced poor product quality elsewhere, or that they’ve been charged for a ring re-sizing.

Alpha Rings never charges for a ring resizing. We generally direct our potential clients to this page on ring sizes which assists them to get the right size, or at least how to go about getting the right size. If someone has the opportunity though, we do suggest people can go in store and get sized up by a jeweller in a shop. This is where a physical shopfront does have some superiority to an online store – they can give you the correct ring size there and then. However if you have an approximate size of your finger, what we often do, if its a lower priced ring, is that we might send you two or three sizes for you to try on. You can try them over a few days and send the ones back that don’t fit. If the product you would like is an Edward Mirell ring, then we usually ask you to make the purchase, and we will send you some rings to try on to get the exact size. We Absolutely want to ensure the ring is the correct size when we get it made by Edward Mirell. Failure to do so will need another ring to be sent made and sent over. This is where we thing we offer a superior service to most online stores.

We never charge a re-stocking fee for a ring that isn’t the right size. Many other stores do. This is a joke of charge. The retailer isn’t remotely customer focussed if they charge a restocking fee and we will never do it. We do ask that the customer put a little thought into making sure that the ring size they choose is correct, but even so, we still won’t charge you a fee. Thats crazy!

No longer do we ever really get questions from our customers about the security of online purchases, and that was without doubt the number one question that we would receive in the early days. I don’t think anyone has asked a question like that in years now, because online shopping is just so common. Alpha Rings uses Paypal as its merchant and we do not store credit card details online which makes it very safe indeed.

Really, the main questions we receive now are about size, and we have those responses down to a fine art, so whether you’re looking to buy a mens ring in Brisbane, Melbourne, Sydney, our friends in Perth or right here in Alpha Rings’ home, Adelaide, don’t stress about getting the right ring size – we will make sure we help you do that every step of the way!!

Happy hunting,

AR.

Carbon fiber rings reduced for August, to $99

To celebrate the last days of winter, Alpha Rings are offering a discount on our Tungsten rings with Carbon Fiber inlays. We’ve got Green, Red, Blue and our most popular inlay – Black.

We’ve sold these rings the world over and our customers always give us good feedback about them!

Unlike much of the product that you’ll find in some popular “marketplace” sites that you’ll find for $20 or $30 dollars, these are not made of junk material. Our rings are made of the highest grade materials and we use a nickel binding material, not cobalt, which is consistent with many of the cheaper products you’ll find.

Carbon fiber rings look great because they catch the light in different ways depending on the light that your in. The other thing is that the resin that we use is incredibly scratch resistant. We’ve seen friends who’ve worn this ring for years and there isn’t a single scratch on the face. Thats simply not going to happen with a cheap ring.

So for the rest of the month, all tungsten and carbon fibre rings rings are $99!!

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Black Tungsten vs Black Titanium

When a client wants a black mens ring, there are two main products that they ask us about. The first product is Black Tungsten, the second product is Black Titanium. What clients want to know is, what is black tungsten? what is black titanium? is black titanium or black tungsten better? Lets examine some of those points below.

 

What are black tungsten rings?

There is actually no such thing as “Black Tungsten”. Black Tungsten utilises regular Tungsten, but then uses a PVD (physical vapour deposition) coating. This means that a coating is applied in an environment of extreme heat and pressure, to the normal Tungsten product.

This seems a completely counter-intuitive process however. The main benefit of a Tungsten ring is that its surface is extremely scratch resistant. So why on earth would you add a coating to that? Despite what retailers might say, Black Tungsten has very poor scratch resistance. The reason for this, is that when you scratch the coating, the grey of the tungsten shows through very easily.

Black Tungsten is normal tungsten with a PVD coating

Black Tungsten is normal tungsten with a PVD coating

So the facts are that there is no product that in and of itself, is real “black tungsten”, and the PVD coated Tungsten which is sold as “black Tungsten”, offers very poor scratch resistance.

 

What is Black Titanium?

Much has been written on this site about black titanium. However it is important, once again to distinguish the difference between Edward Mirell patented Black Titanium, and what is marketed in the industry as black titanium.

The only real Black Titanium product on the market is the Edward Mirell manufactured product. This is made in the USA at their South Florida facility. Edward Mirell has over 40 patents, with Black Titanium being one of them.

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Black Titanium is superior in almost every way to Black Tungsten

This product is truly unique in the jewelry industry. It takes regular commercial pure grey titanium and a well guarded, proprietary blend of alloys, and subjects it to super heating. The result is that the outside of the grey titanium product turns black. The incredibly unique thing about Black Titanium though, is that it maintains much of the malleability and ductility of regular grey Titanium, with the added benefit of the ultra hard black  surface.

Non Edward Mirell Black Titanium is very similar to Black Tungsten jewelry – it is a PVD coating which is highly prone to scratching and fading, leading to an inferior product.

 

So which is better, Black Tungsten or Black Titanium?

After examining the facts about the two products, it really isnt a contest between the two materials.  The only place that black tungsten has the edge is with cost. Black Titanium is quite a bit more expensive. However you are without question paying for quality. Black Tungsten will definately scratch and fade over time, showing a grey colour underneath the black. Black Titanium is magnitudes more scratch resistant than Black Tungsten, and will stand the test of time well beyond that of other cheaper, inferior products.

Cobalt Rings vs Tungsten Rings

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Our clients have a great deal of choices and considerations to make when they decide what is the best ring for them. Factors that people consider are, first and foremost, price and quality. Most Australians want a really good quality product at a solid price.

With the advent of contemporary metals, the landscape has changes regarding a clients needs.  In years past, it was accepted that your ring would scratch and look, well, quite ordinary after only a few months. Thats certainly not the case now. Modern alloys are engineered to provide extreme scratch resistance.

So when people ask the the most durable rings, the answer is always the Black Titanium rings, Cobalt rings or Tungsten Rings. Much has been written about Titanium rings, so we will focus on Tungsten vs Cobalt rings.

Cobalt rings and Tungsten Rings share as many similarities as they do differences. The Key similarities they share is the outstanding durability in day to day wear. Cobalt, much like Black Titanium, is a modern engineering masterpiece. Not only have engineers made Cobalt rings been designed to strongly resemble the “white” finish of platinum, but they have also managed to keep a unique hardness in the product, but still enough ductility and malleability to avoid being too brittle.

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Tungsten Rings are extremely hard – harder and more scratch resistant than any other product on the market

 

Tungsten is more scratch resistant than Cobalt, and is very very difficult to scratch. The trade off with this is that the Tungsten product is more brittle. Cobalt offers a closer balance of scratch resistance with how easy it is to crack. Needless to say, you would have to make a real effort to crack a Tungsten ring, its very unlikely to happen in day to day use. Sometimes you might see retailers claim Tungsten as “unbreakable”. This is a fallacy – its not possible for this to be the case.

As Cobalt is less brittle than Tungsten, it makes it more versatile. Sections can be cut from the ring with less danger of cracking. If you think of an extreme scenario, something very brittle, like glass, its quite difficult to carve intricate designs without cracking – compare this to something less brittle like plastic. This is how Tungsten is to work with. Cobalt doesnt really face this problem, and therefore, there are more range of designs possible with Cobalt rings.

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Cobalt rings are less brittle than tungsten, making machining of edges much easier without the risk of cracking

The colour of Tungsten and Cobalt rings is probably the most significant points of difference. Tungsten rings have a somewhat grey hue to them, whereas Cobalt rings, as mentioned above, have a much “whiter” finish, which some people find more appealing.

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Cobalt Rings offer a colour similar to Platinum, but harder, and much much cheaper

Cost is the final factor, Cobalt rings can sometimes cost twice as much as Tungsten rings.

Are ceramic rings dead?

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Ceramic rings became extremely popular in the last decade or so. The reason for this is that they offered a new way to introduce permanency to the colour of mens and womens fashion rings. Stainless steel was able to be used and was subjected to coatings such as PVD (physical vapor deposition) where the ring was subjected to high temperatures and pressures to add a certain coating. Other types of coatings were things like enamels which were “painted” on. The end result is that there was a product that could be manufactured cheaply, with bright colours and patterns, but at the expense of long term quality and durability.

 

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Enter Ceramic rings. Ceramic rings solved some of the problems that were around with steel rings.

 

 

Advantages that Ceramic rings held over steel rings include

– They didnt need any type of coating

– The base was not a “Silver” colour, but any colour that the manufacturer wished

– Ceramics are harder  and less prone to scratching

– If it did scratch, it would scratch the same colour

– Stainless Steel rings, are overwhelmingly renound for lacking quality due to being soft – they scratch very easily and bend out of shape too easily. Much like gold, which is shocking for rings and really only used for the status. (Gold is great for accenting and inlaying however)

– A true black colour was achievable, which is very appealing to men.

 

 

Disadvantages

– Less intricate designs were possible.

– Lower malleability and ductility means less acute angles were possible so less variety of design

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black ceramic ring

So whats the problem with Ceramic rings then?

Its not so much that ceramic rings are bad, its just that there are better products out there. The Edward Mirell black titanium product is superior to ceramic in every way. So the problem with Ceramic rings is that they have simply been superseded by a vastly superior product. Our customers also seem to know this, and that is why ceramic sales at Alpha Rings have plummeted, while Black Ti sales are on the way up.

 

 

Advantages Black Titanium has over Ceramic

– Incredibly versatile

– A staggering matrix of ductility, malleability, scratch resistance and ability to reflect light.

– Unique colour profile

– With the above characteristics is in no way physically inferior to ceramic

 

Disadvantages

– Much more expensive

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black ti Koi Fish – cutting edge engineering

Like most things in life, you pay for quality, and Black Titanium is without question more expensive than Ceramic. This tends to mean that retailers make lower margins on Black Titanium.  Black Titanium is not a marketing gimmick, far from it. Its an incredible product that Australian consumers now have the ability to take advantage of.  We still stock ceramic rings, because clients sometimes have an appeal to ceramic, and thats fine, however due to the nature of the product, there are far fewer choices in ceramic than black ti.

 

Alpha Rings has a great selection of black titanium rings or black ceramic rings right here

 

 

Midnight Cable – Black Titanium Ring, Cufflink and Chain collection

Midnight Cable by Edward Mirell is one of the most alluring collections currently available. At the core of every Midnight cable piece is the proprietary Edward Mirell Black Titanium. In each piece is set Black Titanium memory cable and in almost all cases, black diamonds. The effect is moody, strong, and incredibly attractive.black titanium mens ringThe above ring has two Black Titanium memory cables inlaid, with one black diamond bezel set into the black ti. Such a unique look and yet so remarkably attractive.
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gents ring black titaniumThis particular ring doesnt have diamonds yet it maintains the same philosophy of the Midnight Cable collection – Black Ti with a band of Black Ti memory cable and the barrels equally placed along the cable.
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black titanium gents ringOne of the showpieces of the collection, this ring is simple yet so powerful in its appearance. Again with Black Ti, an inlaid Black Ti cable and a single Black Diamond, this is one of the most incredible rings in all the Edward Mirell collection.
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Mens black titanium cufflinksThe Black Titanium Cufflinks are in the same theme as all the rings in the Midnight Cable Collection. 2 Black Ti memory cable complete this piece to give a wonderful visual effect. Black Mens Cufflinks never looked so good.
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Necklaces and mens bracelets are also available in this collection. We have found that there are quite a few people out there that love the Black Ti, but want a slightly understated look. Using Silver or Gold inlays or cables can often bring out the personality of the ring too far. Black cable is a way to slightly tone down the image of the ring, giving a great textural contrast between the base metal and the cable, but subtle because the colours are common.

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Midnight Cable is proving to be a much admired collection amongst the Edward Mirell range. Alpha Rings is delighted to stock all of the collections range. If black mens rings are what you are after, look no further than the Edward Mirell Midnight Cable collection.