Edward Mirell rings have attracted a great deal of hype of late, with countless celebrities sporting their modern designs in the US. However Edward Mirell is relatively new to Australia’s shores, and so we have written this blog post to delve into the phenomenon that is taking the jewelery industry by storm.
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Jon Cryer shows off his Edward Mirell bracelet at the Emmys
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Edward Mirell is a collaboration between Edward Rosenberg and Mirella Connor, who created the label. Central to the belief of both Edward and Mirella was the belief that Titanium offered incredible opportunities to make Jewelry that was somewhat outside the square. Both Eddie and Mirella wanted to create a product that was of exceptional quality, was versatile, bio-compatible and of course, visually appealing. In 2010, Edward Mirell was given the prestigious “Titanium Development and Advancement award” by the International Titanium Society.
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Edward Mirell is known for thinking outside the square
Edward Mirell are the pioneers in the contemporary metal department. They currently own the worldwide patent on Black Titanium, an incredible product that changes Grey Titanium to black at the molecular level. EM Black Titanium rings are innovative, attractive and visually unsurpassed.
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Where Edward Mirell separates itself from the competition is the technology and quality control that is central to the operations of the business. All aspects of design and production are contained in-house, including:
All aspects of the process take place in Deefield Beach, Florida
Design – EM’s award winning design team are experts in all manner of CAD programs including Matrix, Rhino, Pro Engineer and Master Cam
Machining – A full compliment of CNC lathes, full 5 axis mills, swiss machining and mini mills.
Tool Room – Well equiped tooling room including presses and manual machining centers
Casting – In 2007 EM aquired American Casting company Tinomics which was North America’s leading full service casting company
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Assembly – EM, through 30 years of experience has developed a huge array of proprietary tools and equipment specifically for working with Titanium and the physical attributes required to do that.
Other aspects of the process include Welding and joining technologies, marking, stone setting, anodizing, heat treating, etching, manual and mechanical finishings.
QA – EM ensures worlds best practices throughout the entire process, ensuring that nothing passes the QA stage without undergoing rigorous examination.
Every single client that has purchased an Edward Mirell ring from us has been very much satisfied with the product. Titanium products coming out of China can be purchased cheaper, however we believe that there is absolutely no substitute for quality, particularly when it comes to wedding rings. To say that Edward Mirell offers the highest quality Titanium wedding rings in the world is something that we feel very strongly about, having tested countless Titanium brands in the past.
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Edward Mirell are capable of the most intricate and stunning designs
The coming together of Alpha Rings and Edward Mirell was somewhat by accident. Alpha Rings was in need of a custom designed black Titanium Wedding Ring. We went to Edward Mirell due to their reputation in the industry for exceptional outcomes, and so the relationship was born. Alpha Rings are the only place where EM can be purchased in Australia or New Zealand.
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Ultimately this was the ring responsble for EM and Alpha Rings coming together
Alpha Rings is an Adelaide company, specialising in Mens Wedding Rings. Our reputation for providing exceptional customer service and offering world class quality products, has only been enhanced since partnering Edward Mirell. Our corporate goals are almost identical. Both companies treat clients as we would like to be treated, the lost skill of Customer Service is firmly on display when you purchase an EM product in Australia.
The Edward Mirell Warranty and rings for life resizing program ensure that your Mens Wedding Ring stays on your finger for life.