Ceramic rings became extremely popular in the last decade or so. The reason for this is that they offered a new way to introduce permanency to the colour of mens and womens fashion rings. Stainless steel was able to be used and was subjected to coatings such as PVD (physical vapor deposition) where the ring was subjected to high temperatures and pressures to add a certain coating. Other types of coatings were things like enamels which were “painted” on. The end result is that there was a product that could be manufactured cheaply, with bright colours and patterns, but at the expense of long term quality and durability.
Enter Ceramic rings. Ceramic rings solved some of the problems that were around with steel rings.
Advantages that Ceramic rings held over steel rings include
– They didnt need any type of coating
– The base was not a “Silver” colour, but any colour that the manufacturer wished
– Ceramics are harder and less prone to scratching
– If it did scratch, it would scratch the same colour
– Stainless Steel rings, are overwhelmingly renound for lacking quality due to being soft – they scratch very easily and bend out of shape too easily. Much like gold, which is shocking for rings and really only used for the status. (Gold is great for accenting and inlaying however)
– A true black colour was achievable, which is very appealing to men.
– Less intricate designs were possible.
– Lower malleability and ductility means less acute angles were possible so less variety of design
So whats the problem with Ceramic rings then?
Its not so much that ceramic rings are bad, its just that there are better products out there. The Edward Mirell black titanium product is superior to ceramic in every way. So the problem with Ceramic rings is that they have simply been superseded by a vastly superior product. Our customers also seem to know this, and that is why ceramic sales at Alpha Rings have plummeted, while Black Ti sales are on the way up.
Advantages Black Titanium has over Ceramic
– Incredibly versatile
– A staggering matrix of ductility, malleability, scratch resistance and ability to reflect light.
– Unique colour profile
– With the above characteristics is in no way physically inferior to ceramic
– Much more expensive
Like most things in life, you pay for quality, and Black Titanium is without question more expensive than Ceramic. This tends to mean that retailers make lower margins on Black Titanium. Black Titanium is not a marketing gimmick, far from it. Its an incredible product that Australian consumers now have the ability to take advantage of. We still stock ceramic rings, because clients sometimes have an appeal to ceramic, and thats fine, however due to the nature of the product, there are far fewer choices in ceramic than black ti.