Like it’s 1999

It might be winter here in Australia, but our British writer has been dashing around like a mad man at London Collections: Men getting a preview of what’s to come in SS14. And what did he find? Well, it looks like the 90s are continuing their style revival (making the decade that barely seems like yesterday officially retro!) But is this a look the modern man could, or would want to try and achieve?

Well according to our overseas contributor, the answer is in short: yes. Read on to find out why and how.

The trick to pulling off 90s style fashion is to not treat it as a trend. What I mean by this is you should avoid opting for statement ‘90s-style’ pieces such as acid-wash denim. Instead, try channelling a 90s aesthetic into your wardrobe next summer (or even before).

What I noticed on the runways during London Collections: Men was, again, a lot of sporty influences. Bomber jackets continue to be a must-own piece for every man’s collection, particular in pure black or monochrome. Contrast sleeves were also popular, especially on bomber jackets and other styles of outerwear.

The overall look was clean and minimal with a sporty undertone. We’re not talking sporty as in ‘lads-at-the-footie’ sporty, but an urban, stylish take on the look. Rucksacks also continue to be an essential piece, no matter your age. Of course be sensitive to the occasion (not every guy will choose to team his rucksack with a finely tailored suit), but they will always look great with casualwear.

Finally, 90s style looks set to stick around next season when it comes to footwear. This craze has been in full swing this summer here in London, and if this week’s London Collections were anything to go by; it’s worth investing in a pair of sporty shoe staples.

From high to low tops, guys everywhere have been reaching for the footwear styles they were rocking throughout the 1990s. If you’re feeling particularly daring, try teaming a pair of sporty sneakers with a sharp suit. Sound crazy? Perhaps, but it somehow works! Guys over here in London have been striding through the summer months nailing the smart-meets-casual look with ease.


So there you have it gents. When it comes to your wardrobe next summer, get ready to party like it’s 1999…

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