I’d like to share an experience I had today. I caught up with a customer to give him his brushed tungsten wedding ring, and we sat down and had a bit of a chat, lovely guy! He mentioned what great value he found the Alpha Rings products to be and said he had been looking in shop fronts for quite some time. He went on to mention that there was a store selling men’s wedding rings in Adelaide which had some great men’s rings, but mainly with gold, white gold and other precious metals.
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So I decided to go and have a look. Its always a good thing to see what the competition is doing I thought. So I went in there pretending to know nothing about rings. The friendly salesman greeted me and told me how good the products were in the store. I asked “do you have any Tungsten, Cobalt or Titanium rings”
“Oh no” he says “they’re dangerous metals” we dont sell them!
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“Dangerous?” I asked.
“Oh yes, they’re industrial metals, if you get your finger caught, you’ll likely get your finger cut right off! No, we dont go anywhere near them, too dangerous. Don’t have one as a wedding ring, maybe a fashion ring if you have to”
Hmmm, very dismissive.
I couldnt believe my ears. The bloke is flat out incorrect. Those three metals are not at all dangerous. They are all hypoallergenic (Tungsten is when a Nickel binding agent is used) and they are no more difficult to get off in an emergency than a gold ring.
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– Tungsten should be struck, with something such as a hammer, or squeezed until it shatters.
– Titanium and Cobalt should be cut twice, at opposite ends of the ring to remove it.
There is no more “danger” in wearing a contemporary ring than there is wearing a Gold, Silver or Platinum ring. Not only that, but I was astounded at the price of Precious metal rings. The cheapest one was $800 and I saw one just under $4000.
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No, the reason that this salesperson was so against Tungsten and Titanium rings is because he is well aware that these rings offer such strong competition to the ailing gold jewelry market. That and the fact that the profit is not anywhere near as great. The fact is if you have a shop in the middle of a capital city, as opposed to an online only store – when it comes to overheads there is no comparison at all. That expense needs to be recovered somehow, and that is with over inflated gold jewelry.