5 things to look for when buying a wedding ring online

First of its important to note at the outset that there is no one perfect wedding ring. The perfect mens wedding ring is the ring that you, the groom, thinks is perfect. And what the groom thinks is perfect is purely a matter of taste and fashion.
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There are, however, some basic points to note when choosing a wedding ring. Our experience in the industry has taught us that not all wedding rings, and indeed not all online retailers are created equally. We have experienced the good and the bad, and this has served to teach us what we want to deliver to our customer, and importantly, what not to deliver. So here it is then, our top 10 things to look for:
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1/ What is the retailers reputation?
Reputation is very important in the online world. Unfortunately many things can be manipulated. Facebook likes can be bought, google + 1’s can be bought, as can twitter followers. That is why word of mouth is such a powerful tool. Your friends will tell you their exact experience. If they had a poor experience with a retailer, chances are you will too. Look at the retailers facebook page and search their name on search engines for complaints.
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2/ Do they know their product?

It continues to baffle those at Alpha Rings, when we do our industry research, how poor some companies product knowledge is, of their own products!! Ask pertinent questions, which gives a good starting point for the questions you should be asking.

3/ Customer service, does it exist?
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We can probably all agree that customer service standards are on the slide. You are probably already under stress thinking about the wedding, last thing you want is the purchase of your ring to be a poor experience. Make some initial enquiries. Ask questions like “whats your policy if my size is wrong”. This is a BIG one. You really need to be comfortable with this policy, because each and every week we would need to do a size exchange when the original order was slightly out. Also see if they charge a restocking fee. A restocking fee is a fee…… For restocking the ring!!!!! We cant see how anyone would feel comfortable paying that.

4/ Wedding Ring quality
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Making fine wedding rings is an art. That is why you need to be absolutely certain when you purchase, that you are purchasing from a legitimate retailer. If your retailer cannot tell you the composition of their rings, then unfortunately they are either buying a mass produced ring in bulk, or they have no idea. In some instances they will however use a patented process, and that would be a legitimate reason for not divulging compositions. Alpha Rings utilise Spectore BlackTi™ which is a patented black titanium ring and these are without peer as far as the quality of the product goes.
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Price of the Wedding Ring

Everyone is looking for the best deal. There’s no doubting that. However you need to be careful when looking for the best deal. As mentioned before, there are so many variables when making wedding rings, that it is critical to not go on price alone. If you go for the cheapest price, purchasing a product that costs $30, $40 or $50, where you have seen it generally more expensive on other online stores, there is a reason. It is most likely mass produced using inferior products and processes, and your wedding ring will be of very poor quality. Middle of the road price points are always fair. You shouldnt need to buy the most expensive ring, but one thing is for sure, you should never ever go for the cheapest. We’ve seen whats out there and its not a pretty sight!
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So there you have it, hopefully you’ve found this article somewhat helpful on your quest for the perfect wedding ring